Mac cosmetics uk market share

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Net current assets of MAC Cosmetics in the United Kingdom 2012-2017

Create an Alert Now. What do you think about our social networks analysis? Top Publishers Leading paid referring sites Leading publishers referring advertising traffic to maccosmetics. See 12 More Publishers. What do you think about our display advertising analysis? Website Content Content Learn about the most popular sections on this site.

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Upgrade to Unlock 2. Popular Pages. What do you think about our website content analysis? Audience Interests Audience Interests See whats interesting for this site's audience. Categories Categories Users who visit maccosmetics. Also visited websites Other Visited Websites List of websites frequently visited by maccosmetics.

See More Visited Websites. What do you think about our audience interests analysis? In keeping with the profile-matching strategy, print ads in magazines specific to the target audience was also utilized. This provides an opportunity for multiple exposures as well as added reach if magazines are passed-on to other readers. There were also mall posters located inside shopping malls where MAC boutique retail stores are located.

Although these rely on only pedestrian traffic, the target audience is already in the malls and will act as a visual to direct the consumer to the appropriate place. This ads are clickable, and will take the audience directly to the MAC website for more information. Execution a Banner Ads Banner adds were scheduled on the Elle, Chatelaine, and Flare websites that are popular with professional women aged These segments are aimed at the workingwoman between 30 and 50 who lead very busy lives.

A total of 10 segments were filmed for each season, airing on repeat throughout weekday programming. These segments will also be available on both the www. This new section offers the above-mentioned video tutorials, as well as suggested products and additional suggested professional makeup looks with instructions.

To link MAC Cosmetics to professional, sophisticated, on trend lifestyle. To encourage brand loyalty among women aged In addition, the top 50 most powerful women in Canada as determined by the Financial Post Magazine were also invited to the gala as VIP guests, free of charge. Leading up to the event, the women able to register online, indicating their skin tone, eye colour and hair colour. A booklet were included in the shipment, which will have several sample looks that can easily be done with the makeup provided.

There will be detailed instructions so that busy businesswomen will easily be able to execute the sophisticated, on-trend looks. Each of the VIP guests were treated to a complementary spa experience the day of the event. They will receive both pedicures and manicures using MAC nail polish.

They will also have their hair done professionally.

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By ensuring that all women are wearing MAC products at the event, we can be sure that they are photographed in MAC cosmetics and ensure the maximum earned media and word-of-mouth impact. The sample cosmetics and looks will also allow the guests to experiment with the products pre and post event. In addition, by paying such a detailed amount of attention to each and every guest, and allowing them to try out the products, MAC encourage not only brand recognition, but also brand loyalty among the target market. Our target demographic actively read local and national newspapers and stay up-to-date with television news broadcasts.

Targeted posts and tweets will raise brand awareness and increase web traffic. As professional businesswomen make their way into work, out for lunch break or out for the end of the day, brand ambassadors will entice them to get a complementary makeover. The photographer will take a before picture in front of MAC signage.

The MAC artists will go over several sample professional looks with the guest and then apply the look in under five minutes. The woman will then have her picture retaken and will have the option to email the picture to herself or friends, tweet the picture or upload it to Facebook. Each woman is encouraged to take home a sample bag filled with MAC Cosmetics including foundation, powder, blush or bronzer, eye shadow, eye liner and mascara.

C, we have focused on their online store, and personally went into Setia City Mall and explored the M. C section in the shop. C Cosmetics are in the niche market where the target market is only female, of all ages and ethnicity. C sells a lot of different make-up products. C products focusses on their ingredients where the products are safe to use by any one. The safety tests are run by a collaboration of science experts across numerous places to ensure the quality and excellence of all the products are brought to the market. C Cosmetics has developed to be a two billion dollar brand and by many is considered as a 'path to success'.

Products are priced slightly higher than other competing products, although customers do not mind to pay more for the assurance of an excellent product. However, due to high prices of certain product, average individuals are unable to reach them, comparing to L'Oreal, Benefit or Revlon who's prices are on standard and low-priced. The high variety of products and colours makes M. C very desirable and easy selling. The prices vary across the products: C offers occasional sales and promotions and offers complementary products which is defined as Product Line Pricing.

Their prices are comparable to competitors which focuses mainly on customer satisfaction. The company uses multi-segment pricing as their strategy to target more customers, all achieved by supplying a wide variety of desired products. That is why M. There's this deal at M. C, when you purchase and finish 6 M. C products you can return it back to the store and you'll receive a free lipstick. Cosmetics often give out free samples to customers at checkout in store and online.

If an employee is helping a customer in store, and they end up not purchasing anything, the employee might give out custom samples to that person to try to convince them. Aids fund" where all of their Viva Glam lipsticks proceeds will go to people fighting aids. They get celebrities like Miley Cyrus, Rihanna, Nicki Minaj, etc, to create their own Viva Glam lipstick so the public will buy them and help support the cause. For the fact that M. C where it is standing now.

C was originally created to target the artists and photographers due to its artistic nature. First ever M. C store opened in in Greenwich Village. Nowadays the brand owns over independent stores in over 70 countries, with over 30 stores in Malaysia itself, bringing an annual turnover of over 1 million dollars.

C Cosmetics as an exclusive brand uses direct distribution as a channel between the company and customers.

Highly glamorous and recognisable stores look very similar around the globe. C focuses on building a close relationship with their customers. As a part of excellent customer service mac provides face to face consultations and make up lessons and application in stores.

Cosmetics Industry

Those services can be booked directly through the official website or by the phone when it isn't available online. C's high product standard they are not afraid of on line shopping if it comes to their favourite makeup brand. Stores on line offer a huge amount of products coming in all shapes and sizes. The menu is crystal clear and simple which helps with a shopping process.


Competitive industries are likely to attract many firms which will strive to capture a market share Aaker, This is likely to reduce the overall profitability of firms which are present in the industry. In order for firms to enjoy long term profitability, they should develop customer loyalty within their industry. This will ensure that although new firms enter an industry, their market share is unaffected since customers have faith on their products.

Development of customer loyalty is achieved through innovating new products which meet the unique market needs. The cosmetic industry has a low threat of new entrants. This is due to several factors. The first is the huge costs of entry. Developing unique cosmetic products requires a lot of resources both in terms of research and development and the actual manufacturing process. Few middle and small scale firms have access to the funds and expertise required to perform this effectively. Another factor which discourages entry into this industry is the huge competition present in the industry.

In addition to the huge competitors such as Avon, Revlon, Clinique, Estee Lauder, LR, Sephora and Unilever, who have a large market share, there are many other small scale competitors who also have a small market share and who reduce the overall profitability of firms in the industry. This factor analyses the power which consumers have in manipulating price changes due to shifts in demand Aaker, When consumers have a high bargaining power, the manufacturers and sellers may not adequately predict future demand by the market.

This may make them unable to achieve long term profitability due to unpredictable demand patterns. The cosmetic has a high bargaining power of customers. This is due to the increase competition and availability of cosmetic products from a variety of manufacturers. Since these products have high substitutes, then it is possible for consumers to force manufacturers to reduce their product prices through purchasing those of their competitors.

This is a challenge which manufacturers of cosmetic products face across the world. Suppliers who have a high bargaining power are able to influence price changes through using techniques such as market manipulation through hoarding and restraining supply. Although some of these strategies are illegal in many countries, suppliers usually apply them when they want to effect price changes Diller et.

The cosmetic industry has a low bargaining power of suppliers. This is due to the high number of market players and large supply of diverse products to the market. There are many cosmetic products which are developed by both large and small scale manufacturers.

Due to the huge supply, consumers have the power to influence the market prices as opposed to the suppliers.

When consumers have access to substitute products which can satisfy their market needs, then manufacturers and suppliers lose their bargaining power. Consumers are able to purchase competitor's products if they are not satisfied with product price or quality. In order for suppliers to tackle the challenge of threat of substitutes, they have to innovate products which meet the needs of their target market segments Keller, In the cosmetic industry, there are many competitors as has been discussed. There is therefore a high threat of substitute products.

If manufacturers sell their products at higher prices, or if the products are of low quality, then consumers are able to purchase substitutes from the many competitors who are present in the market environment Gregory, It is therefore essential for the market players in the cosmetic to be innovative if they are to tackle the challenge of the threat of substitute.

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C Brand, which falls under the parent company of Estee Lauder, from the year to shows that, the brand performance has a huge improvement with the over the years. This shows that, all their efforts in order to advertise the product and maintain their position shows a positive sign. Over the last half-decade, cosmetics and toiletries has shown itself to be one of the most resilient industries around, with beauty brands commanding high levels of recognition, admiration and loyalty among consumers.